The QFD method is a system approach to troubleshooting, helping to eliminate the causes of many issues of quality. Its main goal is structure and design of a product or service that will meet customer requirements. The QFD method transforms the most important requirements into the most important product technical parameters and helping to verify the completeness of the technical parameters. This is a rather demanding method as it consists of 4 stages. The aim of the paper is to describe the first stage of QFD method, which focuses on product design and in which is to describe the development of the new pump for the energy industry.