On-line: ISSN 1339-9403

Dátum pridania: 2017-12-07 11:12:36

ELEMENTS OF THE BRAND


Kľúčové slová: brand, ownership, tangible and intangible elements

FIRSOVA Svetlana
ONCHUKOVA Galina

Abstrakt

We do live in a branded world. There is no doubt about it. We all make produce decisions every day. We probably all have certain types of products of which we like only one or two brands, while we buy other things based on what is on sale on a given day. This inclination to buy branded products is rooted in two basic things: recollection and satisfaction. We remember which one we like by brand name.

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