The paper examines the significance of business-to-business integration in the context of data exchange systems in the time of intensified competitive environment. It is ascertained whether these systems can bring about a certain advantage for logistic firms, especially in the current COVID economic recession, whose impact is very manifest especially in the field of logistic activities. Various methods of B2B and data exchange systems implementation are also discussed and their benefits for logistic enterprises are pointed out. In order to identify the importance of B2B, the study also discusses whether macroeconomic instability (economic crisis) leads to a higher B2B implementation. It is concluded that B2B and data exchange systems can represent a very powerful tool for gaining and preserving a competitive position, which is very topical issue in the present coronavirus-afflicted world.